Finding and accessing accurate information about demographics, lifestyles, and consumer spending for the United States can be difficult. That's why Esri developed the Tapestry Segmentation system, which classifies American neighborhoods into 67 unique market segments based on a variety of demographic and socioeconomic characteristics ranging from work hours and shopping habits to television shows and technology preferences. For a broader view of markets, Tapestry segments are also classified into two summary groups:
More information about Tapestry is available in the ArcGIS help. To enable universal access to some of the Tapestry data, Esri uses the ZIP Lookup tool, which provides a quick data overview for each of the estimated 43,000 ZIP Codes in the United States. In this lesson, you'll use the ZIP Lookup tool to help three people identify the best locations and information for each scenario:
Tapestry and the ZIP Lookup tool are relatively simple and quick to use; this tutorial includes three different scenarios to illustrate their collective potential.
|Explore Tapestry by ZIP Codes||Research income levels, lifestyles, and living conditions for three people who need information fast.||45 minutes|