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Share the results

In the previous lesson, you enriched customer data in your map to include household income information for the areas that surround the new customers. Then you filtered the data to create a map layer that shows only those customers who you want to contact for your promotion. In this lesson, you'll share your map on ArcGIS and add a dynamic map-enabled slide to a PowerPoint presentation to present your analysis results.

Share a map on ArcGIS

Before you create your marketing presentation, you’ll share your map as a web map on ArcGIS. Sharing a map on ArcGIS is a quick way to share information with others in or outside of your organization. When you share a map, a web map is created in ArcGIS. Once you publish the map, you can add a dynamic map to a PowerPoint slide. (If you don't need to interact with the map in a presentation, you can add a static image of the map to a slide without sharing the map as a web map.)

  1. If necessary, open the lesson spreadsheet (salonCustomersOttawaArea.xlsx) in Excel and sign in to ArcGIS.
  2. On the Map ribbon click Share map.

    If you don't see all the buttons in the Share group, click Share to show all the options.

    Share map button

  3. In the Share Map pane, specify a title, tags, and summary for the map using the following information:
    • Title: Orleans Salon Promo
    • Tags: salon, Orleans, promotion
    • Summary: Promo for potential customers for Orleans salon

    These fields are used to display information about the map on ArcGIS and are also used for searching.

  4. Choose whether to share it with everyone (publicly), your organization, or any groups to which you belong.

    Share map pane

  5. Click Share.

    Once the map has successfully published, a message indicates that the map has been shared.

  6. Click OK.
  7. In Excel, click Save. Close Excel.

Add a dynamic map to a PowerPoint slide

With ArcGIS Maps for Office, you can add dynamic maps to PowerPoint slides to create interactive presentations of geographic information.

  1. Open a blank PowerPoint presentation.
  2. On the PowerPoint ribbon, click the ArcGIS Maps tab to display the tools.
  3. If necessary, click Sign in and sign in to the same ArcGIS account that you used to create the map in Excel.
  4. On the ArcGIS Maps tab, click Add Map.

    Add Map button

    The Insert Map wizard opens, displaying the first tab of the workflow: Browse maps.

  5. In the Search field, type the name of the web map that you shared from Excel: Orleans Salon Promo. Press Enter or click the magnifying glass icon.

    Search results in PowerPoint

    The list pane on the left shows the results of your search.

  6. Click the Add button on the Orleans Salon Promo entry with your username and click Next.

    If there are several maps in the results, you can refine the search by adding owner:username to the search phrase (replace username with your actual username).

    The Choose layers and legend keys tab lists all the layers that are available in the web map.

  7. Click the eye icon to hide the customers layer. If necessary, pan and zoom the map so you can see the salonPromo points.

    Choose layers tab

    You only want to include the salons and salonPromo layers in the initial display of your map slide. The customers layer will be available in the map but will be hidden.

    You can optionally configure a legend for your map. In this case, you don't need a legend.

  8. At the bottom of the map, click Next.

    You can optionally configure a legend for your map. In this case, you don't need a legend.

  9. Click Next to move to the next step in the workflow.
  10. On the Choose layout tab, click Fill slide.

    Fill slide layout

  11. Click Next.

    A preview of the slide opens with options to zoom and pan the map.

  12. Review the size, extent, and zoom level of the map and make any necessary changes. Click Insert map to add the map to your slide.
  13. Save your presentation.

Present your findings

Now you'll show your boss the salon locations styled by revenue and where new potential customers live. You'll also show the results of your analysis: the locations of potential customers to whom you'll send the special promotion package for the new salon. Because the map is interactive, you'll also demonstrate how to view pop-ups with the corresponding contact information that you collected at the trade show.

  1. If necessary, open your PowerPoint and sign in to your ArcGIS account (on the ArcGIS Maps tab, click Sign in).
  2. View your presentation in Slide Show mode, and navigate to the map-enabled slide.

    Before you can interact with the map in your presentation, you need to unlock the map.

  3. At the top of the map, click the Unlock button.

    Unlock button

    The map becomes fully dynamic—you can zoom in and out, pan across the map, and click features to display pop-ups with detailed information about locations.

  4. On the layer cards, hide all the layers except salons; zoom and pan to show all the salon locations on the map.
  5. Show the customers layer to display the locations of all the new contacts you gathered at the Women's Show.
  6. Hide the customers layer and show the salonPromo layer. Click several of the features to show the customer information in pop-ups.
  7. Click Exit live mode to exit the interactive map and return to slide show mode. Press Esc to return to your presentation slides.

In just a short amount of time, you created a map that shows the location of hundreds of potential customers and their proximity to your salons. You analyzed the data that you collected at the Women's Show to illustrate the customers who are closest to the newest salon. You also enriched that data with information about household incomes. Finally, you created a visually compelling, dynamic map to present your analysis, all using ArcGIS Maps for Office and your ArcGIS organization.