Create a map
First, you'll create a map in ArcGIS Online that shows block groups in Manhattan where the demand for electronics stores exceeds the supply. You'll also share your map in a group so you can access it later in Adobe Illustrator using ArcGIS Maps for Adobe Creative Cloud.
Define the study area
Your map's study area is the island of Manhattan in New York City. You'll start a new ArcGIS Online map and navigate to the proper location.
- Sign in to your ArcGIS organizational account.
If you don't have an organizational account, you can sign up for an ArcGIS free trial.
- At the top of your organization home page, click Map.
If you're in a new session, a new map opens with a basemap, which provides geographic context to your data layers.
If you're not in a new session, an existing map might open instead. In the upper right corner of the page, click New Map and choose Create New Map.
- In the search box at the upper right of the map, type Manhattan. In the list of results, click Manhattan, NY, USA.
The map zooms to southern Manhattan, New York.
- Close the Search result pop-up.
The basemap depicts some features of the area, including roads, bridges, buildings, and parks. However, the current zoom extent shows only the southern part of Manhattan Island.
- Zoom out and pan the map until you can see most or all of the island.
Manhattan Island's northeast boundary is defined by the Harlem River.
Add a Living Atlas layer
Next, you'll add data about the supply and demand of electronics stores in the area. You'll access this data through ArcGIS Living Atlas of the World, which contains curated geographic information from Esri and its partners.
- On the ribbon, click Add and choose Browse Living Atlas Layers.
A window appears, showing a list of Living Atlas layers. You can filter the layers based on categories to narrow the available options.
If you don't have access to premium data, you can select Search for Layers, expand the category and select ArcGIS Online and add the feature layer 2017 USA Electronics Store Market Opportunity owned by Learn_ArcGIS.
You can skip to step 4.
- In the search box, type 2018 USA Electronics Stores and press Enter.
The search returns one result.
- Under 2018 USA Electronics Stores, click Add.
The layer is added to both the map and the Contents pane.
- In the search window, click the Back arrow to return to the Contents pane.
The layer you added has many features, symbolized as either brown or green. Green areas are places where the demand for electronics stores exceeds supply, while brown areas are places where supply exceeds demand. Your employer is interested in green areas where demand exceeds supply.
Expand the legend and notice the categories for each group. Notice that areas with a high market opportunity are shaded with a dark green, while those that have a low market opportunity are a brown color.
- Click any green feature to open its pop-up.
The pop-up displays additional information about the feature. First, the pop-up title shows the feature's name. The example image feature is a New York block group designated by a number.
The layer you added contains data for many different scales, including country, state, census tract, and block group. Depending on your zoom extent, the type of feature displayed on the map may differ.
If your pop-up title does not indicate a block group, zoom in until block groups appear on the map.
Next, the pop-up shows the number of electronic and appliance stores in the area, as well as total sales (supply) and sales potential (demand). Based on these numbers, each feature also has a Market Opportunity number, also known as a Leakage/Surplus Factor, on a scale from 100 to -100. While these numbers may seem complicated, all you need to know for the purposes of this lesson is that positive Leakage/Surplus Factors indicate that demand exceeds supply, while negative values indicate the opposite.
For instance, the example image has a Leakage/Surplus Factor of 100, the maximum possible number. It has this number because there are no electronics stores in the area, so demand exceeds supply by 100 percent.
- Close the pop-up.
Filter the layer
The goal of your map is to show block groups where demand for electronics stores exceeds supply. While your current map shows those areas, it also shows areas where supply exceeds demand and where supply and demand are close to equal. You'll filter the layer to show only areas where there is significantly more demand than supply.
- In the Contents pane, click the 2018 USA Electronics Stores Market Opportunity layer to expand it.
As mentioned previously, the layer contains data for many different scales. The scales that are not currently active on the map are grayed out. Only Block Group, the smallest scale, is active.
If you added the feature layer from Learn_ArcGIS, you won't see the data from different scales. The feature layer is at the block group level.
- Point to the Block Group category and click the Filter button.
For the feature layer, click the Filter button.
The simplest way to filter your layer would be to only display features with a Leakage/Surplus Factor greater than 0. However, a positive Leakage/Surplus Factor close to 0 indicates that supply and demand are fairly close. Showing these areas wouldn't be particularly helpful for your company's upper management, which wants to capitalize on areas where demand significantly exceeds supply. You'll create a filter to display only features that have a Leakage/Surplus Factor of at least 20.
- In the filter, for the first box, choose 2017 Leakage/Surplus Factor: Electronics & Appliance Stores (NAICS 4431).
If you're using the layer from Learn_ArcGIS, choose Electronics/Appliances Stores (4431):L/S.
- For the second box, choose is greater than. For the third box, type 19.
Note:Display features in the layer that match the following expression.
Overall, your filter expression will display features with a Leakage/Surplus Factor greater than 19.
- Click Apply Filter.
Your map now displays only census blocks where demand significantly exceeds supply. Most of these census blocks are on the eastern and northern part of Manhattan Island.
If it doesn't look like your filter changed anything on the map, zoom in until only block groups are displayed. Your filter was only applied to block groups, so if your map displays census tracts or ZIP Codes, you won't see any changes.
You've created a map with the data you need. Next, you'll save the map.
- On the ribbon, click Save and choose Save As.
- In the Save Map window, add the following information:
- Title: Demand Exceeds Supply (You may want to add your name or initials to the title to more easily identify your map later.)
- Categories: People/Income
- Tags: Manhattan, New York City, Electronics Stores
- Summary: Areas in Manhattan where demand exceeds supply for electronics stores
- Click Save Map.
Create a group
Later, you'll access your map using Adobe Creative Cloud. But first, you must add it to a group with a specific tag that makes it searchable within the extension. That tag is M4CC (an abbreviation of Maps for Creative Cloud).
- Next to the name of your map, click Home and choose Groups.
The Groups page contains a list of your existing groups and options for creating a new group. Groups are collections of content that you can manage as needed. You'll create a new group with the appropriate tag.
- Click Create New Group.
You may want to add your name or initials to the title to more easily identify your map later.
- For Group Name, type Demand Exceeds Supply.
- For Summary, type This group contains a map that shows census blocks in Manhattan where demand exceeds supply for electronics stores.
- For Tags, type the abbreviation M4CC.
You must type this exact tag or you won't be able to access the map in Illustrator.
You can also change settings that determine who can view or contribute to the group, but for now, the default settings are sufficient.
- Click Create Group.
Next, you'll add your map to the group.
- On the ribbon at the top of the page, click Content. In your Content page, check the box next to your Demand Exceeds Supply map.
- Click Share. If necessary, choose Access.
If you're a member of a group with the item update capability enabled, clicking Share displays a menu with two options. You must indicate whether you want group members to be able to update the item you're sharing. For more information, see Share items with a group.
- In the Share window, under These groups, check the Demand Exceeds Supply box to share the map with your group.
- Click OK.
Your map is created and shared in a group with the proper tagging structure. Next, you'll open your map in Adobe Illustrator using ArcGIS Maps for Adobe Creative Cloud. Then, you'll add more data and design your map to give it a professional appearance that you can present to your company's upper management.
Design a map
Previously, you created a map that showed census blocks in Manhattan, where the demand for electronics stores significantly exceeds the supply. Next, you'll add data to the map that shows the location of your company's existing stores. Then, you'll symbolize your map to give it a professional design for your company's presentation.
The previous data layer you added to your map was demographic data from ArcGIS Living Atlas of the World. The location of your company's stores, however, comes in the form of a shapefile that you'll download online. Your company has style standards for symbolizing the location of its stores, so you'll also download an Adobe Illustrator file that contains these standards.
- Download the Manhattan_Data zipped file.
- Extract the zipped file to a location of your choice, such as your Documents folder.
The folder contains two subfolders: Buildings, which contains the shapefile of existing stores, and Building_Style, which contains the Adobe Illustrator file with style standards. The Buildings folder is also zipped, but you don't need to unzip it to add its data to Adobe Illustrator. (ArcGIS Maps for Adobe Creative Cloud uses the file in .zip format when the data is added to the map.)
Open your map in Adobe Illustrator
Next, you'll use the extension to open your map in Adobe Illustrator.
Open Adobe Illustrator.
The following steps require ArcGIS Maps for Adobe Creative Cloud, which is available via Adobe Exchange.
- On the ribbon, click Window, point to Extensions, and choose ArcGIS Maps for Adobe Creative Cloud.
The ArcGIS Maps: Mapboards and ArcGIS Sign In windows open (the ArcGIS Maps: Compilation window may also open, depending on whether you used the extension before). First, you'll sign in to your ArcGIS organizational account.
If the ArcGIS Sign In window did not open, you can open it from the Mapboards window by clicking Start.
- In the ArcGIS Sign In window, click Sign in to ArcGIS Online and click Go.
- Sign in to your ArcGIS organizational account.
Now that you've signed in, you can access data from your account that has been shared in a group with the proper tagging structure.
- In the Mapboards window, click the Import button.
- In the drop-down menu, select from Webmap.
- In the Create From Map window, under Browse from ArcGIS location, choose My Organization and search for Demand Exceeds Supply.
- Click the Add button on your Demand Exceeds Supply map to create your mapboard.
- In the Create From Map window, click Close.
The Mapboards window zooms to the extent of your map.
- In the Mapboards window, click the Preview and add content button.
If it wasn't already open, the ArcGIS Maps: Compilation window appears with a preview of your map.
- If you don't see the Compilation window, move the Mapboards window to the side.
Depending on the size of the Compilation window, you may receive a warning that some layers are not displayed at the current scale. You can close this warning.
- Expand the Compilation window to see Manhattan.
If you move the extent in the Mapboards window, the Compilation window's extent will move as well. Additionally, you can dock the Compilation window to the Mapboards window to provide more space on your screen. To do so, drag the Compilation window next to the name of the Mapboards window. Then, you can switch between the two views in the same window.
Depending on the extent of your web map, the extent of the map in the Mapboards window may not focus exactly on Manhattan, with parts of Long Island and New Jersey also in the default extent. You'll edit the extent to show only Manhattan.
- Select all the layers that are not visible at this scale (these have the warning icon next to their name) and delete them.
There should be 13 layers remaining.
- Select all the layers except for 2017 USA Electronics Stores Market Opportunity (in 2018 Geography) - Block Group, select Delete Selection at the bottom of the window.
These layers were added alongside your block groups layer but aren't relevant at your map's scale.
- Rename the 2017 USA Electronics Stores Market Opportunity (in 2018) - Block Group layer to Market Opportunity.
- In the Mapboards window, select Modify map and output properties to open the Mapboard Options window.
- In the Mapboard Options window, change the map area to Set Map Level of Detail to:.
- Click OK.
- Drag the handles to change the map's extent so that it is focused on Manhattan.
Next, you'll add the downloaded data to your map. This data shows existing store locations and will help upper management make a more informed decision about where to add a new store. You'll also add a second Living Atlas layer. This layer contains median household income information, which provides added context to the information on the map.
- In the Compilation window, on the ribbon above the map, click the Add content button and choose Add Layer from file.
- In the Open File window, browse to the Manhattan_Data folder and double-click the zipped Buildings folder.
The layer contains a few points scattered around Manhattan.
The default color for the buildings symbols is random and may differ from the example images.
The current basemap has a lot of extra information that distracts from the focal point of your map. You'll change the basemap to the simpler Dark Gray Canvas basemap to better emphasize your data.
- In the Contents pane, select the More Options button next to the Topographic layer.
- Choose Select Basemap.
- Choose the Dark Gray Canvas basemap.
Next, you'll add the median income layer from Living Atlas. You have access to Living Atlas in both ArcGIS Online and Adobe Creative Cloud.
- On the ribbon, click the Add content button and choose Add Layers.
- For Browse from ArcGIS location, expand Living Atlas of the World and click People.
If you used the Learn_ArcGIS layer to define your extent, in the Browse from ArcGIS location window, Select ArcGIS Online and search for the 2018 USA Median Disposable Income from Learn_ArcGIS. Skip steps 8 through 11.
The list of layers to choose from narrows, but it's still large.
- In the search box, type 2018 USA Median Disposable Income and press Enter.
Note:If you cannot find 2018 USA Median Disposable Income then search for 2017 USA Median Disposable Income.
- Click the Add button for the 2018 USA Median Disposable Income layer.
After some loading time, the layer is added to the map.
- Close the Add Layers window.
Like the market opportunity layer, the median income layer also contains state and county boundaries. The layer name is long and the layer is added above the buildings layer by default.
If the layer that was added is from the Learn_ArcGIS organization, skip step 11.
- Delete all the layers except block group.
- Rename the 2018 USA Median Disposable Income - Block Group layer to Median Disposable Income.
- Drag the Buildings layer to the top of the Contents pane.
Symbolize median disposable income
With its current symbology, the median disposable income layer covers the entire market opportunity layer. To show both the important market opportunity areas and places with high income, you'll symbolize the income layer with only an orange outline to highlight specific census blocks. First, you'll filter the layer to only show areas with income over $100,000.
- For the Median Disposable Income layer, click the More options button and select the Filter button.
- In the Filter: Median Disposable Income window, create the expression 2018 Median Disposable Income (Esri) is greater than 100,000.
The layer has a large number of attributes, so it may be difficult to find the 2018 Median Disposable Income attribute. It's located near the middle of the list, which is organized alphabetically.
If you don't have access to premium data, you can choose the 2017 USA Electronics Store Market Opportunity layer owned by Learn_ArcGIS.
- Click Apply Filter.
The filter is applied and the window closes. However, because the income layer's appearance is the same as the market opportunity layer, it's difficult to tell which areas have high income. You'll change the layer style to an orange outline.
- Click the More options button for the Median Disposable Income layer and choose Change Style.
You'll give each feature a uniform symbol, as opposed to symbolizing based on an attribute.
- Under Location (Single symbol), click Select. Then, click Options.
The pane changes to show more symbology options.
- Click Change Symbol Style.
- For Fill, change the fill color to No color.
- Click Outline. Change the outline color to a bright orange and the Line Width to 2 px.
- Click OK. At the bottom of the Median Disposable Income pane, click OK.
Areas of high income now appear as orange outlines on the map. They now highlight blocks of Market Opportunity without obscuring them.
Symbolize market opportunity
Next, you'll adjust the appearance of your Market Opportunity layer, which shows where demand exceeds supply. The layer currently has two types of symbols, light green and dark green. In the previous section, you used ArcGIS symbology styles to change a layer's appearance, but in this section you'll use some of the styling capabilities unique to Adobe Illustrator.
- In the Contents pane, expand the Market Opportunity layer.
Although you previously filtered this layer, the layer's legend displays all five original categories. The two categories that remain are Demand Exceeds Supply and Demand Greatly Exceeds Supply. You'll maintain the distinction between the two types of locations. However, you'll change their symbols after you turn your data into Adobe artwork layers.
- On the ribbon above the map, click the Sync map into artwork layers button.
After a few moments, the map synchronizes. The Compilation window closes and the map is converted into an artwork layer, with the full range of Adobe Illustrator tools available to edit it. You'll notice messaging indicating that the process of the map syncing.
The artwork layer maintains the geographic extent, dimensions, scale, and name of your previous map. Some of the layers extend beyond the canvas boundaries, but they will not appear when you export the map.
For more information, see Sync data. Syncing data is a one-way process, and you should only sync once you're sure your map has all the data you need. If you need to add new data to your map, you'll need to add new data to the Compilation window and sync again. You can open the Mapboards and Compilation windows again by reopening Adobe Creative Cloud from the Window tab.
- In the pane to the right of the artwork, click the Layers tab.
The Layers pane contains not only the map's data layers, but also some visual layers like the Esri logo. Under Market Opportunity, only the categories displayed on the map are listed. When you originally filtered this layer, you chose a Leakage/Surplus Factor of 20 as the minimum value. However, a small number of map features are still labeled as a Relatively Balanced Market. These features won't be useful to your company, so you'll turn off their visibility.
- Click the Toggles Visibility button next to the Relatively Balanced Market layer to turn it off from the map.
Next, you'll give the market opportunity census blocks a darker symbol so they are more visible and have a clearer distinction between individual blocks.
- In the Layers pane, click the Demand Exceeds Supply sublayer to select the sublayer and all the artwork under it.
Now that you've selected the layer, you can edit its color.
- Near the bottom of the toolbar to the left of the map, double-click the Fill button.
The Color Picker window appears. You can either experiment with various colors or add a color using its RGB values or hexadecimal code.
- Input the hexadecimal code 6B8E23.
The color preview indicates a darker green color compared to the original teal.
- Click OK.
The color changes on the map. You'll also change the color for the other market opportunity category.
- In the Layers pane, click the empty space at the right side of the Demand Greatly Exceeds Supply layer to select it.
Unlike the other layer, the software cannot identify the specific colors used for this layer's fill and outline. Before you change the colors, you'll need to reset them to Adobe Illustrator's default colors.
- On the toolbar, click the Default Fill and Stroke button.
The unidentified colors change to a white fill and black outline. Now you can change the colors.
- Change the layer's fill color to the hexadecimal code 006400.
- Click the Stroke button once to activate it. Then, double-click it to open the Color Picker window.
- Change the layer's stroke color to the hexadecimal code BEBEBE and click OK.
- On the ribbon above the map, click Select and choose Deselect.
All layers are deselected and you can see the new symbology.
Remove extra features
Although your data has been symbolized, the Disposable Income and Market Opportunity layers have features that extend beyond your area of interest on Manhattan Island. The additional features distract from the focal data, so you'll edit the artwork layers to remove the extra features. Before you delete any data, you'll lock all the other layers so you don't accidentally delete them.
- In the Layers pane, click the empty space to the left of the esriLogo layer to lock it.
When the layer is locked, a lock icon is added to the empty space.
- Lock all layers except the Demand Exceeds Supply and Market Opportunity parent layers.
You can use Ctrl+click to lock all layers at once. Then, unlock the two layers that you want to modify.
When you lock a parent layer, all its sublayers are also locked. Now, the only editable layers are Demand Exceeds Supply and Demand Greatly Exceeds Supply. You'll remove all features of these layers that aren't on Manhattan Island.
- On the toolbar, click the Direct Selection Tool button.
You can also use the Lasso Tool to select features.
You can now select features on the map either by clicking them or drawing a box around them.
- Draw a square around some of the features on the northwest corner of the map.
All features within the box are selected.
- On your keyboard, press Delete twice.
The selected features are deleted.
- Select and delete the remaining market opportunity features until only Manhattan Island has features.
For a more precise selection, you may want to zoom in. Under the map, click the arrow next to 100% and change it to a higher value.
You'll also delete the extra disposable income features. Additionally, some disposable income features on Manhattan Island don't correspond to a market opportunity feature. These areas have high disposable income, but demand does not exceed supply. These features aren't relevant to your map, so you'll delete them.
- In the Layers pane, lock the Market Opportunity layers. Unlock the Median Disposable Income layer.
- Select and delete all disposable income features that are not on Manhattan Island.
- Select and delete disposable income features that are on Manhattan Island but do not overlap with a census block where demand exceeds supply.
Because some of these extra features are close to features you do want, it may be better to click specific features to select them, rather than draw boxes around larger areas.
Now, only relevant features are displayed on your map.
- In the Layers pane, unlock all layers.
Use Ctrl+click to unlock all layers at once.
Add the buildings symbol
The final change you'll make to your map's design is the symbol for the company's existing electronics stores. When you downloaded the data at the beginning of this lesson, you downloaded an Adobe Illustrator file that contained specific symbology to represent the company's stores. You'll apply this file to the layer to symbolize it. To apply the symbology, you'll use the Mapboards window.
- If your Mapboards window is not already open, click the Window tab on the ribbon, point to Extensions, and choose ArcGIS Maps for Adobe Creative Cloud.
- In the upper right corner of the Mapboards window, click the Options button and choose Settings.
- In the Settings window, choose the Libraries tab.
- Under Provide a custom symbols library, click the browse button. Browse to the Manhattan_Data folder you downloaded. Inside the Building_Style subfolder, open Buildings.ai.
- Click OK.
Although you've added the library, you'll need to run a process to apply the custom symbols.
- In the Compilation window, select Open Processes window.
- In the ArcGIS Maps: Processes window, check Use Custom Symbols.
Select the checkbox for Add Legend. As a result, when syncing a map, a legend will automatically be added to the artwork that you will modify in the next lesson.
- Click Run.
The building symbols on your map are replaced with the custom symbology.
The symbology is applied based on matching the layer name with the name of the symbol in the Adobe Illustrator file. The layer must have the name Buildings for the symbology to be applied.
- Close the Processes and Mapboards windows.
- On the ribbon, click File and choose Save.
The artwork is saved as an Adobe Illustrator file in your computer's Adobe folder.
You've opened your map in Adobe Creative Cloud, added data layers, and made several cartographic design choices before syncing the map with Adobe Illustrator and editing the layer data to emphasize the most important areas of the map. Next, you'll add the finishing touches to your map in the form of a legend and title. Then, you'll export your map to present to your company.
Create a legend and title
Previously, you opened your map in Adobe Illustrator and styled it to your specifications. Next, you'll configure a map legend or map key and add a title for the map. Then, you'll export your artwork as a PDF file.
Configure the legend
When you downloaded your map, a legend was automatically created as a part of processes that we learned about in the previous chapter. You'll configure the legend, to better explain the symbols for the buildings, disposable income, and market opportunity layers.
- If necessary, open your Demand Exceeds Supply Illustrator file.
- The legend is located beneath your artboard. Scroll to view.
You'll move the legend next so that it's aligned with the map.
Based on the visible layers in the Compilation window, you'll move the legend so that it's positioned next to the map.
- With the selection tool on, select everything within the legend.
- Move the legend inside of the artwork, so that it's next to the map.
Change the width of the legend to make it fit into the artwork.
Next, you'll create a background to the legend to help it stand out more.
- On the toolbar, click the Rectangle Tool button.
- Draw a rectangle and align it with the legend.
If your rectangle has a different fill color than the gray color pictured, you can change its color the same way you changed the colors of the layers previously. The hexadecimal code for the fill color in the example images is 858585.
Next, you'll move the background rectangle to the back, so that your legend is fully on top.
- In the Layers window, under Border Grid, select Rectangle.
- Drag the Rectangle to the bottom of the Border Grid list.
Next, let's change the title and make the font bigger.
- On the toolbar, click the Type Tool button.
- Double-click the Buildings text and type Current Stores.
The current text is a little small, so you'll increase its size.
- Highlight the text that you typed. On the ribbon, click Type, point to Size, and choose 14 pt.
The font size changes.
- On the toolbar, click the Type Tool button. Edit the following text:
- Median Disposable Income: 2018 Median Disposable Income Exceeds $100k
- Use the Selection Tool to rearrange, realign, or resize the titles, legend icons, or legend itself.
For more text editing options, select a text box. In the pane to the right of the map, click the Properties tab. From this tab, you can edit text font, size, and alignment.
Add a title
Next, you'll add an informative title to the upper left corner of your map.
- In the Layers pane, add a new layer named Title.
- Use the Rectangle Tool to draw a rectangle in the upper right corner of the map.
If your rectangle has a different fill color than the gray color pictured, you can change its color the same way you changed the colors of the legend previously. The hexadecimal code for the fill color in the example image is 858585.
- Use the Type Tool to add the following title: Census Blocks in Manhattan Where Demand Exceeds Supply for Electronics Stores.
- Use the Selection Tool and Properties tab to rearrange, realign, or resize the title and title rectangle as you want.
Your map is now complete.
- Save the map.
Now that your map is finished, you'll export it as a PDF file that you can share with members of your company.
- On the ribbon, click File and choose Save As.
- In the Save As window, for Save as type, choose PDF. Choose a location and name to save the image and click Save.
In this lesson, you created a map that shows areas of Manhattan Island where the demand for electronics stores exceeds the supply. You then used ArcGIS Maps for Adobe Creative Cloud to open your map in Adobe Illustrator and improved the map design with Adobe tools. Your result is an informative, appealing map that you can present to your employers.
You can find more lessons in the Learn ArcGIS Lesson Gallery.