One of the best ways to get a sense of how people think or what people do is to ask them questions in the form of a survey. Businesses and government have used this tool to adjust policies, develop marketing or messaging strategies, and to understand their audience and make better decisions. In the past, surveys were typically done on paper or over the phone, and compiling and sharing the results were not easy tasks. Survey123 for ArcGIS allows you to quickly create, publish, and analyze survey results that can be compiled and shared in near real time across an organization.
Super Tech Now, a technology store franchise, has hired you to help develop a customer sentiment survey. The company has employees at the entrance of their store who survey customers about a variety of online preferences. These surveys were previously conducted on paper forms that were difficult to compile and analyze. Using Survey123, you'll convert their paper survey to a digital format that can be uploaded online in real time. With this information, the marketing department will make decisions about ad campaigns, such as which websites they should purchase ad space and what demographic groups they should be targeting for maximum return on investment.
|Begin a survey||Download Survey123 and edit an XLS form to create the survey.||20 minutes|
|Perform a calculation||Ask a series of questions and calculate the sum of the results.||10 minutes|
|Add dynamic responses||Add a question that has two options for a response, each revealing a different follow-up question.||10 minutes|
|Complete your survey||Add the final touches to your survey, such as a title and supporting information.||10 minutes|
|Conduct a survey||Conduct a series of surveys and analyze them in the Survey123 web app.||10 minutes|