Survey Customers to Gain Marketing Insight

One of the best ways to get a sense of how people think or what people do is to ask them questions in the form of a survey. Businesses and government have used this tool to adjust policies, develop marketing or messaging strategies, and to understand their audience and make better decisions. In the past, surveys were typically done on paper or over the phone, and compiling and sharing the results were not easy tasks. Survey123 for ArcGIS allows you to quickly create, publish, and analyze survey results that can be compiled and shared in near real time across an organization.

Super Tech Now, a technology store franchise, has hired you to help develop a customer sentiment survey. The company has employees at the entrance of their store who survey customers about a variety of online preferences. These surveys were previously conducted on paper forms that were difficult to compile and analyze. Using Survey123, you'll convert their paper survey to a digital format that can be uploaded online in real time. With this information, the marketing department will make decisions about ad campaigns, such as which websites they should purchase ad space and what demographic groups they should be targeting for maximum return on investment.

Build skills in these areas:

• Downloading Survey123 Connect
• Creating a Survey123 form
• Building expressions
• Making calculations within your survey
• Using images in your survey
• Styling your survey
• Sharing your survey

What you need:

• Survey123 for ArcGIS
• Publisher or Administrator role in an ArcGIS organization (get a free trial)
• Microsoft Excel
• Android, iOS, or Windows smartphone or tablet
• Estimated time: 1 hour