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Research Market Potential for an Uptown Theater

Research Market Potential for an Uptown Theater

Determine whether downtown Des Moines is ready for an uptown movie house.

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Survey Customers to Gain Marketing Insight

Survey Customers to Gain Marketing Insight

Build a customer survey for a technology store franchise.

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Evaluate Locations for Mixed-Use Development

Evaluate Locations for Mixed-Use Development

Find the best areas for a new mixed-use housing development.

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Fight Child Poverty with Demographic Analysis

Fight Child Poverty with Demographic Analysis

Locate children in poverty using demographic analysis, smart mapping, and a web app.

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This course shows how to use ArcGIS Maps for Office to map your Microsoft Excel data, perform spatial analysis, and share it with others.

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Customer Profiling: Demographic and Lifestyle Segmentation

In this lab, you will use web-based location analytic tools to create a comprehensive profile of existing clients and seek out new opportunities for growth.

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Matching Promotion to Segmentation: Directing Promotion to Target Market Households

In this lab, you will use demographic and spending data to identify concentrations of target customers and design promotional campaign activities.

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